The theory

The experiences we have in life literally shape our brains. And we are our brains. So in theory we are what we experience.

A lot of research has been done in what makes people different from one another. How is it that we are who we are and why are we not all the same. A part of it is of course just pure genetics. But research also tells us that every experience we have, every memory we make physically changes and shapes our brain. It is that massive ‘grey area’ in our head that defines our personality and the choices we make. How we react to certain things and people, what we choose to do or not to do. It’s all very much based on experiences we had in the past, good and bad.

This is a key thing you have to keep in mind when you’re communicating with your audience. On- and offline. On every occasion someone is in ‘contact’ with your brand you have to give them the best experience possible. You will fail every now and then (no-one is perfect), but if you’ve build up a good base and are able to make up for your mistakes people will be forgiving.

So remember, you are shaping your audience’s brains. Be good to them. Give them a nice experience and make them happy. They’ll come back for more.


Why we do what we do?

A word from our founder about how it all started